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New Book is Best 'How-To' Guide for Bison Production and Marketing
01/05/2010
Westminster, CO (January 6, 2010) – With the demand for bison meat at an all-time high, the National Bison Association this week has just issued a new comprehensive handbook designed to guide newcomers through the ins-and-outs of the bison business.
The all-new Bison Producers’ Handbook, released this month, represents a multi-year project of compiling the collective expertise of more than 30 long-time bison producers and marketers in the United States and Canada. The 280-page book contains chapters covering all facets of production and marketing.
“The Bison Producers’ Handbook will serve as the industry standard for easy-to-understand information for newcomers and bison veterans alike,” said Dave Carter, executive director of the National Bison Association. “The handbook contains information useful to people engaged in small-scale direct marketing, and larger scale commercial enterprises.”
The $40 handbook is available through the National Bison Association website here. The handbook is free to new Active NBA members and is available at a 50 percent discount for current members of the National Bison Association.
Among the chapters included in the Bison Producers’ Handbook are:
· Creating a Successful Bison Business;
· Getting Started with the Right Animal;
· Daily Bison Management;
· Low-Stress Handling;
· Bison Health;
· Grass and Grain Finishing Options;
· Marketing and Promotion; and
· Added Value Products from Bison.
Carter noted, “The experts who contributed material for this handbook have been on the front line of building the modern bison business. Their material is based upon actual experience in raising, processing and marketing buffalo during the past three decades.”
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